Our Story

 

When I first embarked on this journey into entrepreneurship, I had no idea where I was going. I over- manufactured products and under delivered experience. I was of the mindset that if you make good products, people will buy. Boy, not only was I wrong but by the end of 2016 I was sitting on thousands of dollars worth of product, with no idea of who would buy it. 

I've always had the entrepreneurial spirit. When I was nine, I would braid people's hair and charge them between $20-$40 dollars. everybody in the neighborhood, even grown people, came to me to do their hair. I'd rack up enough to even buy school clothes.

Cache Appeal™ was born out of my passion for makeup. I remember growing up, wearing Maybelline dream moose™ in the color ivory. I'd cover my face so thickly, that transfer would be everywhere-- my locker, books, pencils... YOU NAME IT.

I wanted to create a fun brand with lots of color for the bold yet subtle and chic for the traditional. I really took the time to create an experience for the #cachettes that allowed them to express their differences and get down to creative business. This line is not just for the experts, but all the beginners too.

XOXO, 

Future Mrs. Williams 💛💘